1930:

• Founding of the “Institute for Natural Cosmetics” in Dresden on Prager Strasse
  
• Founding of the “School for Natural Cosmetics”
• Development of the “Charlotte Meentzen System”- a relaxation and nerve pressure point facial massage

1940:

• Death of Charlotte Meentzen at age 35
  
• Her sister Gertrude Seltmann-Meentzen now runs the firm

• Company destroyed during bomb attacks on Dresden

• Gradual reconstruction by Gertrude Seltmann-Meentzen
• Product assortment still based on Charlotte Meentzen’s Medicinal Herbal Cosmetics Range
• “School for Natural Cosmetics” newly established and operating until 1964

1972:

• Company becomes nationally-owned VEB
• Registered trademark “Charlotte Meentzen” banned
• New company name “VEB Kräutervital-Kosmetik Dresden” (People’s Own Active Herbal Cosmetics Company Dresden)

1980:

• Loss of legal and economic independence through the state-ordered establishment of a Cosmetics Combine with its parent company in Berlin
• New company name “Betriebsteil Kräutervital-Kosmetik Dresden, VEB” (People’s Own Company Sector Active Herbal Cosmetics Dresden)

1991:

• Charlotte Meentzen Kräutervital-Kosmetik GmbH Institut für Natürliche Kosmetik Dresden (Charlotte Meentzen Active Herbal Cosmetics Co. Ltd. Institute for Natural Cosmetics Dresden) newly established
• Reprivatization by the sons and a grand-child of the Meentzen sisters

• Founding of the Charlotte Meentzen Active Herbal Cosmetics Marketing Company Ltd. in Oberursel/Taunus, FRG

 2000:

• In this year the traditional Dresden cosmetics company Charlotte Meentzen celebrated its 70th. anniversary and, up to this day, the company philosophy of its former founder is still: “Natural is best for your skin.”

 2002:

• Opening of the modern central production and administration building in Radeberg near Dresden
• The company headquarters now combines the three former work locations

2005:

• 75th company anniversary: Pioneer of Natural Cosmetics
• When the Charlotte Meentzen company celebrated its 75th. anniversary in 2005, it relived the exciting early days of its founding and paid tribute to the strong-willed business women who, in the pioneering days of cosmetics, firmly believed in their ideals: at the age of 26 Charlotte Meentzen founded her “Institute for Natural Cosmetics” in Dresden. That was 1930. Together with her sister, Gertrude Seltmann-Meentzen, she also established the “Charlotte Meentzen Medicinal Herbal Cosmetics” company and the “School for Natural Cosmetics”. Shortly after, she developed the facial massage known as the “Charlotte Meentzen System” and demonstrated her knowledge of “Medicinal Herbs in the Service of Beauty” in a book of the same name: one of the first – if not the first – standard publication about natural cosmetics. These facts alone testify to the unique pioneer work performed by Charlotte Meentzen in the interests of “natural beauty care”.
• The anniversary highlights included a specially published book called ”Wangenrot – Naturkosmetik von Anis bis Zinnkraut” (Rouge – Natural Cosmetics from Anise to Horsetail) ; the newly developed make-up Natural Liquid Foundation and the enriched anti-age range Age Control.